All explainers
06 · Plan · 8 Nov 2026

Amiro Marketing Agent for Practices.

Plan, test and improve paid campaigns against bookings and sales.

01Vision02The problem03The media-buying loop04How Amiro works05Main MVP scenarios
The marketing loop
Plan→Create→Launch→Test→Repeat

Product brief for the proposed Marketing Agent.

01 · Marketing Agent

Vision

Build a team of AI agents that helps practices run their business. The Marketing Agent brings in demand. The Sales Agent turns inquiries into bookings and sales. The Finance Agent helps track what the practice earns and spends. The Operations Agent helps manage day-to-day work across locations.

This brief focuses on the Marketing Agent.

In the long run, a CEO should be able to open Amiro chat and say:

Help our three lowest-performing clinics get more confirmed bookings this month. For our top-performing clinic, aim for 10% more bookings than last month.

Amiro checks each clinic’s baseline, proposes a plan and budget for each location, and tracks progress toward the goals in the same chat.

Amiro · Marketing Agent · 8 Nov 20261 / 5
02 · Marketing Agent

The problem

As a practice CEO, I need a predictable flow of new patient bookings at a cost that makes sense for the business. I already have a team making ads and an agency spending the budget. They can deliver the leads they promised while my clinics still have open appointment slots. When that happens, I need someone to take responsibility for improving the next campaign. Today, that means chasing the agency and coordinating new creatives and tests myself.

Amiro gives me a marketing agent that runs that work against a booking target I set. It makes new ads, runs tests within an approved budget and recommends shifting spend toward campaigns that deliver more bookings at an acceptable cost. I can see how many of those patients actually came in and bought, so I can judge whether the bookings were worth paying for.

Amiro · Marketing Agent · 8 Nov 20262 / 5
03 · Marketing Agent

The media-buying loop

Figma concept showing the media buying loop
Step What happens
1. Set the goal and budget Agree on a booking target and how much to spend.
2. Create and approve creatives Amiro generates ad variants with visuals and copy using the practice’s brand assets and past results. The team reviews and approves what goes live.
3. Launch campaigns Publish the approved ads.
4. Test creatives Compare variants on spend, bookings and cost per booking.
5. Act on results Pause weak ads, scale winners or relaunch proven ads.
6. Rebalance spend Shift budget between campaigns within the approved limit.
7. Review results Recheck performance as late bookings and purchases come in.
8. Repeat Use the results to set the budget for the next test and generate a new batch of creatives.
Amiro · Marketing Agent · 8 Nov 20263 / 5
04 · Marketing Agent

How Amiro works

Figma concept showing the AI platform and skill catalog

AI platform

Component What it does
Agent Turns the CEO’s goal into a plan by clinic, chooses which skills to run and explains its recommendations.
Connected data Links Meta spend and ad performance to landing pages, leads, bookings, attended visits and sales.
Practice context Uses each clinic’s capacity, services and brand assets to shape the plan and creatives.
Rules and approvals Set budget limits, define when there’s enough data to act and require approval for launches and changes to live campaigns.
Test history Records what was tested and uses the results to shape the next round.

Skill catalog

Skill What it does
Creative generation and testing Creates variants with visuals and copy, then compares their performance.
Campaign launch checks Checks the landing page, tracking and budget before publishing approved ads.
Underperformance detection Flags ads to pause when there’s enough data to assess cost per booking.
Scaling and relaunch Identifies winners to scale and revisits paused ads when late bookings change the result.
Budget and bid optimization Recommends how to adjust bids or move spend within the approved budget.
Amiro · Marketing Agent · 8 Nov 20264 / 5
05 · Marketing Agent

Main MVP scenarios

  1. Connect Meta Ads and verify tracking.
  2. Review existing campaigns and their performance.
  3. Generate, edit and approve creatives.
  4. Preview, approve and launch a campaign.
  5. Compare creative tests by cost per booking and downstream results.
  6. Apply a decision and start the next test.
  7. Open Reports. Marketing shows ad performance. Sales shows bookings, visits and purchases. Full Funnel connects creative → landing page → lead → booking → visit → purchase. LTV is a candidate once repeat purchase data is available.
  8. Manage marketing settings. Details to follow.
Amiro · Marketing Agent · 8 Nov 20265 / 5